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NORSK DESIGNRÅD

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Why Design in Health Care?

We invited Mayo Clinic to Design Breakfast. Here is the video!

On Friday 29th November Lorna Ross, Design Director at Mayo Clinic Centre for Innovation, will tell us how they fuses design principles with scientific methods to uncover human needs and revolutionize the experience and delivery of health care.

Mayo Clinic is a not-for-profit medical practice and medical research group, the first and largest of its kind in the world. They employ more than 3,800 physicians and scientists and have an allied health staff of almost 51 000. Mayo Clinic has been near the top of the U.S. News & World Report List of "Best Hospitals" for more than 20 years. It has been on the list of America's "100 Best Companies to Work For" published by Fortune magazine for eight years in a row.

Designers challenge old concepts, facilitate open discussion, and bring new ideas and a can-do attitude.

Lorna M. Ross, Mayo Clinic Center for Innovation

For Mayo Clinic Centre for Innovation design thinking is a vital tool in fuelling innovations. Lorna will present how their team works closely with both medical personell and pasients to go beyond process analysis and quality improvement. The complement of design allows the center to view what it normally does in a new way and serve as a translator for ideas and possibilities.

The Design Breakfast is organized by the Norwegian Design Council in cooperation with Norsk Form and the Oslo School of Architecture and Design.

PUBLISHED 27.11.2013 09:18

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