This category is for all screen-based design or screen-based design in combination with physical products. There must be some form of interaction between the user and solution. This can include websites, applications, other interactive presentations and combinations of digital and physical products.

Jury criteria

1. Innovation – outstanding features and concept – means that the solution should be based on a concept of a design-related, communication-related or functional nature that adds originality to the solution, thus generating increased value for the target group or the sender.

The solution must be innovative in relation to existing or competing solutions on the relevant market or in the industry in general.
Technical innovation alone is not sufficient – innovation must be expressed in several aspects of the product, for example, in the form of communication, a user situation, in user advantages, ergonomics, form, function, etc.

It is more important that the creative nature of the solution has its reasoning in a clearly defined objective and a defined design strategy, rather than being a “revolution”.

Visual communications – in other words new ways of creating clear and effective visual communication solutions that underscore for example a product, service, experience or a company – that appeals to the target group, while simultaneously keeping competitors at a distance.

2. Form and aesthetical quality
The perception of form and aesthetical quality is always influenced by the era and cultural context. At the same time there are more universal principles related to proportion, contrasts, harmony between materials and form etc. The jury will take such aspects into consideration.

3. Holistic impression and coherence
The product or solution must give a holistic impression adapted to the target group and the desired market profile. The product or solution will not only be evaluated in isolation, but in relation to its communication value and in respect of the relevant marketing material.
This may be in relation to:
•    the solution’s identity and the company’s values,
•    established brand,
•    other products/solutions in the series,
•    related printed materials/marketing material/product packaging
•    website and physical surroundings such as the store, showroom, architecture, interior, signage

4. Communication value
The design must reflect the product’s identity and the company’s values in a credible and profiling fashion and in the relevant channels, thus contributing to effective communication to the defined target audience.

5. User advantages and user friendliness
A successful solution or product must offer genuine user advantages, usually of a practical nature, which should be evident through the design features. User friendliness is often a critical success-factor for a digital product. Hence, the design organizes for the satisfaction of the users need in their interaction with the solution.