Industrially manufactured furniture in every industry and area of use will be evaluated. This can include furniture and systems for both private and public spaces, for example waiting rooms, reception areas, conferences, hospitals, health sector, schools, gardens, children's areas, museums, bus and underground stops, parks and play areas, fittings for boats, trains, stores, restaurants, cinemas etc.

Jury criteria

1. Innovation – outstanding features and concept – means that the solution should be based on a concept of a design-related, communication-related or functional nature that adds originality to the solution, thus generating increased value for the target group or the sender.

The solution must be innovative in relation to existing or competing solutions on the relevant market or in the industry in general.
Technical innovation alone is not sufficient – innovation must be expressed in several aspects of the product, for example, in the form of communication, a user situation, in user advantages, ergonomics, form, function, etc.

It is more important that the creative nature of the solution has its reasoning in a clearly defined objective and a defined design strategy, rather than being a “revolution”.

Visual communications – in other words new ways of creating clear and effective visual communication solutions that underscore for example a product, service, experience or a company – that appeals to the target group, while simultaneously keeping competitors at a distance.

2. Form and aesthetical quality
The perception of form and aesthetical quality is always influenced by the era and cultural context. At the same time there are more universal principles related to proportion, contrasts, harmony between materials and form etc. The jury will take such aspects into consideration.

3. Holistic impression and coherence
The product or solution must give a holistic impression adapted to the target group and the desired market profile. The product or solution will not only be evaluated in isolation, but in relation to its communication value and in respect of the relevant marketing material.
This may be in relation to:
•    the solution’s identity and the company’s values,
•    established brand,
•    other products/solutions in the series,
•    related printed materials/marketing material/product packaging
•    website and physical surroundings such as the store, showroom, architecture, interior, signage

4. Construction, choice of materials/choice of solution
The product must, through materials, construction and form, be adapted to effective manufacturing and effective maintenance. The solution must make the most of the set technical conditions.

5. Functionality and user advantages
Good design must cover functional demands, emotional needs and visualize user-advantages in relation to previous and/or competitive products and solutions.

6. Environmental aspects
The jury will consider the environmental aspects of the product or solution throughout its entire life-cycle. This applies to raw materials, production, transport, marketing, use, extended use and disposal.