Time: 15.10.2009 09:00 - 21:00
Location: DogA, Hausmanns gate 16, Oslo
Design Effectiveness
Which instruments can companies deploy in order to contribute to innovation, increased competitive power and improved profitability?
A growing number of companies are discovering that investing in design is the most effective means of providing good results.
The aim of the Norwegian Design Councils annual Business and Innovation conference is to provide inspiration and new, strategic knowledge about design as a business tool for innovation. Learn from exciting lecturers who will provide shining examples of design’s impact on business success and demonstrate the broadening role design plays in business strategy, leadership, process and product.
Do you have any questions? Please contact Jannicke Hølen, Manager Design Conferences, Norwegian Design Council.
Program
08.00 Registration and breakfast
09.00 Welcome
Jan. R. Stavik, Managing Director, Norwegian Design Council
09.05 Introduction
Sylvia Brustad, Minster of Trade and Industry
09.30 Designdriven Innovation Program (DIP)
Skule Storheill, Director R&D and Innovation Programmes, Norwegian Design Council
10.00 Design from the heart
Joe Ferry, Head of Design, Virgin Atlantic
10.45 Break
11.15 Destination design and brand strategy – case Voss
Arne Hjeltnes, CEO, Creuna and Anne Grete Bakken,General Manager, Visit Voss
12.00 Lunch
13.15 Welcome back
13.30 Management of today – the biggest challenge for innovation
Tom Ingvoldstad, partner, Edge Consultants
14.00 Designing Inclusive Sustainable Mobility
Kathinka von der Lippe, Director Design, Think (Norway)
and Filip Krnja, Royal College of Art Helen Hamlyn Centre (UK)
14.30 From product oriented to customer oriented innovation
Berte Sollerud, Innovation and Strategy, Norsk Tipping
Sigurd Syrstad, Senior Market Consultant, Gjensidige Insurance
15.00 Break
15.30 Design, driver of change
Francois Lenfant, Manager, Global Product Design, Developed Markets, GE Healthcare
16.15 Break/registration for Design Effect Award Ceremony
17.00 Award Ceremony Design Effect 09
18.30 Celebration – food and wine (DogA)
21.00 Business and Innovation Conference 2009 comes to an end
Calendar
| October 2009 |
