HRH Crown Princess Mette-Marit does not leave the launch party empty-handed and takes away the official 100% Norway bag. Photo: Aasta Børte
The fifth anniversary of the annual design exhibition 100% Norway, which this year was officially opened by HRH Crown Princess Mette-Marit, saw thousands of visitors to its two shows at 100% Design and Designersblock in London.
As a patron of the Norwegian Design Council, the Crown Princess said she was in a fortunate position to be able to follow the designer’s works closer. “Many Norwegian designers and manufacturers are increasingly working closer together to form partnerships where ideas and creativity can be materialised. Bu there is still room for more companies to include design in their strategic thinking and work closer with designers on a regular basis; a teamwork I am confident would benefit both parties,” she continued.
The joint exhibition was once again curated by British design journalist Henrietta Thompson, with the main stand designed by young architects of the moment Brendeland & Kristoffersen whose Bedroom Box, a standalone two-storey bedroom element taken from the architects’ Svartlamoen project in Norway’s third city Trondheim, formed the central element of the show at 100% Design. Forty meters of recycled shelving units, built as part of a project to get troubled youth back to work in Trondheim, were also used at the exhibition and will now be sent back to the city to be used in a new culture centre for kids. “Design needs to promote conscious living. I’m pleased to know that almost every element of the 100% Norway us recyclable or to be used elsewhere after the exhibition,” concluded the Crown Princess who also visited the Norwegian stand at 100% Design the following day.