Time: 05.05.2008, to 06.05.2008
NORSK DESIGNRÅD
Events and exhibitions
Innovation Through Inclusive Design
05.05.2008 - 06.05.2008 / European Business Conference
Would you like to know how inclusive design can help you create new products and services? How design methods can take you closer to the customer and give you an innovative edge?
During the European Business Conference on Inclusive Design 2008 you will be inspired towards a new mindset based on user focused innovation.
Programme
|
DAY 1 - Monday May 5th 2008 (9am - 3pm) |
|
| 09.00 | Registration |
| 10.00 | Welcome and opening of the conference |
| by Jan R. Stavik, Managing Director, Norwegian Design Council | |
| 10.30 | Kick off 24 Hour Design Challenge |
|
|
Challenge Patron: Maria Benktzon, Professor/Industrial Designer Ergonomidesign, Sweden Challenge Facilitator: Julia Cassim, Senior Research Fellow Royal College of Art Helen Hamlyn Centre, UK |
| 11.15 | Break |
| 11.45 | Discovery Through Design: How design methods take you |
| closer to the customer at the front end of innovation | |
| by Jeremy Myerson, Director / Professor Royal College of Art Helen Hamlyn Centre |
|
| 12.30 | Lunch |
| 13.30 | Aiming at a Sustainable Society |
|
|
by Akihiro Nagaya, General Manager Design Development Division TOYOTA, Japan |
| 14.15 |
Design for all - a sensible and viable idea. Why should |
| govenments interfere? |
|
| Olav Rand Bringa, Consultant, The Ministry of Children and Equality | |
| 14.30 | Closing lecture |
| by Annelene Svingen, State Secretary, Ministry of Trade and Industry | |
| 15.00 | Day 1 comes to an end |
| 18.00 | Special evening gathering - Dinner at the restaurant |
|
Lanternen by the Oslo fjord. |
|
| DAY 2 - Tuesday May 6th 2008 (8 am - 18 pm) | |
| 07.30 | Continental breakfast served at DogA |
| 08.00 | Business Breakfast seminar |
| Inclusive relationships: How academia, industry and designers work together in the UK | |
| by Rama Gheerawo, Innovation Manager and Research | |
| Fellow, Royal College of Art Helen Hamlyn Centre, London | |
| 09.00 | Break |
|
LIVING |
|
| 09.30 | Creating and marketing inclusively designed kitchens and |
| bathrooms - an Interior design Company´s perspective | |
| by Alison Wright, Managing Director, Easy Living Home Ltd, UK |
|
| 10.00 | Inclusive Product Innovation |
| by Matthew White, Design Manager | |
| B&Q, UK | |
| 10.30 | Break |
| CONNECTING | |
| 11.00 | Connecting people - Design for All |
| by Jarmo Lehtonen, Design Research Manager, Design for All | |
| Nokia, Finland | |
| 11.30 | Designing technology to work, for all of us |
| by Clive Grinyer, Director of Customer Experience | |
| Cisco | |
| 12.00 | Lunch |
| MOVING | |
| 13.00 | The inclusive design project of the Fukuoka City Tube |
| Nanakuma Line | |
| by Toshimitsu Sadamura, President/Director | |
| GA-TAP, Japan | |
| 13.30 | Break |
| 13.45 | 24 HOUR DESIGN CHALLENGE |
| Presentation of Design Challenge solutions by all teams | |
| Audience vote – best idea, best presentation Summary by Maria Benktzon, Challenge Patron |
|
| Presentation of 24 Hour Design Challenge winners Conclusion by Jan R. Stavik |
|
| 16.00 | Food, drinks and music by DJ Claes |
| 18.00 | The European Business Conference on Inclusive Design 2008 |
| comes to an end! | |
Welcome to the European Business Conference 2008
- Innovation through Inclusive Design!
Conference Partner:
Conference Sponsors:
About the 24 Hour Design Challenge
Welcome!
Business and industry delegates, design communities as well as representatives from government authorities, academia and research institutions are welcome to gain new insights into using inclusive design as an effective tool for innovation.
Objectives for the conference:
- Present specific corporate cases which demonstrate the benefit of inclusive design as a profitable strategy for innovation
- Demonstrate the commercial potential of inclusive design as a strategy that responds to social, cultural and demographic changes
- Highlight the benefits of adopting an inclusive design approach by focusing on products and solutions in the areas of Living, Moving and Connecting
- Give key insights and transfer new knowledge to conference delegates showing how to involve users in product development and innovation processes (including service innovation)
- Present academic and research-based findings
- Give inspiration and motivation that you can implement!
Contact us:
General questions and 24 Hour Design Challenge:
Onny Eikhaug, Programme Leader, Design for all, Norwegian Design Council
Registration:
Ida Lund Bjørnsen, Project Assistant, Norwegian Design Council, +47 920 26 158
Welcome to DogA - Norwegian Centre for Design and Architecture. Photo: Knut Bry
Valkyrien Allstars will play at the conference.
Calendar
| May 2008 |
- Mo
- Tu
- We
- Th
- Fr
- Sa
- Su
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- 2
- 3
- 4
- 12
- 13
- 14
- 15
- 16
- 17
- 18
- 19
- 20
- 21
- 22
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