
15.10.2008 / Business and Innovation conference
The landscape of innovations is changing; organizations worldwide are paying more and more attention to designdriven innovation as a powerful driver for ensuring development and growth. At the Business and Innovation conference leading experts will present different paths to innovation, both fundamental strategies and practical case stories.
Program for The Business and Innovation conference 2008:
| 09.00 | Welcome |
| Jan R. Stavik, Managing Director | |
| Norwegian Design Council | |
| 09.10 | Introduction (in Norwegian) |
| by Sylvia Brustad, Minister of trade and industry | |
| Ministry of trade and industry | |
| 09.30 | Innovation as management discipline – how to increase your success with innovation (in Danish) |
| by Mikkel Rasmussen, Co-founder | |
| ReD Associates, Denmark | |
| Read more | |
| 10.15 | Swimming upstream: How design is moving up the value chain in the services era (in English) |
| |
by Tim Ogilvie, CEO and Co-founder |
| Peer Insight, USA | |
| Read more | |
| 11.00 | Break |
| 11.30 | Innovation and Blue Oceans: What is the Link? (in English) |
| by Lauren Mathys, Blue Ocean Strategy Expert | |
| Bluecrest Consulting, Switzerland | |
| Read more | |
| 12.15 | Monika Fossnes Petterson, Head of Business Advisory Services (in Norwegian) |
| Norwegian Design Council | |
| 12.30 | Lunch |
| 13.30 | Building strong regional brands – the South Tyrol Case (in English) |
| by Holger Volland, Head of Brand Communication | |
| MetaDesign, Germany | |
| Read more |
|
| 14.15 | Ideas, Innovations, Research and Such (in Norwegian) |
| by Lars Espen Aukrust, Director - Division for Innovation Norwegian Research Council |
|
| Design – a success for SkatteFUNN tax deduction scheme (in Norwegian) | |
| by Ragnhild Rønneberg, Director, Department for SkatteFUNN | |
| Division for Innovation, Norwegian Research Council | |
| Read more | |
| 15.00 | Break |
| 15.30 | How to move from being a mature design company to become young and aspiring again? (in Norwegian) |
| by Hilde Britt Mellbye, Senior Vice President R&D | |
| HÅG AS, Norway | |
| Read more | |
| 16.00 | Informal gathering, information and councelling |
| Food and drinks | |
| 18.00 | Business and Innovation Conference 2008 comes to an end |
| October 2008 |