“The 100% Norway exhibition aims to help develop Norwegian design as an international brand,” says Jan R. Stavik, Managing Director of the Norwegian Design Council. Mr Stavik is sitting comfortably in one of the stars of the exhibition, the “Copenhagen” chair, designed by Tveit & Tornøe and produced by Fora Form.
Crown Princess Mette-Marit is a longstanding fan of Norwegian design. Here she takes a closer look at “AutoSock” at the Extreme North exhibition at the opening of DogA, the Norwegian Centre for Design and Architecture. Photo: Johnny Syversen
Crown Princess Mette-Marit of Norway to open the 100% Norway design exhibition at Earls Court on 17 September.
“Norwegian design is gaining a special and unique standing on the international stage and as the patron of the Norwegian Design Council I am delighted by this,” said Crown Princess Mette-Marit.
Following the official opening on 17 September, the 100% Norway exhibition will be open to the general public from 18-21 September. This will be the fifth consecutive year Norwegian design will be exhibited at 100% Design, which is part of the London Design Festival. 40,000 visitors attended the event last year, and the organisers expect this year to be equally popular.
“London is a wonderful place to showcase innovative Norwegian designers and companies and the 100% Norway exhibition attracts a great deal of attention from the general public, press and international design circles,” said Jan R. Stavik, Managing Director of the Norwegian Design Council, who are organising the event in association with the Norwegian Embassy in London, Innovation Norway, the Federation of Norwegian Industries and The Ministry of Foreign Affairs.
Ambassador for design
This will be Crown Princess Mette-Marit’s third visit to the 100% Norway exhibition in London, and Mr Stavik emphasises the invaluable work the Crown Princess does in helping to raise the profile of Norwegian design both at home and abroad.
“There is no doubt that the Crown Princess opens doors for Norwegian industry and Norwegian designers internationally. She is an extremely knowledgeable and important ambassador for Norwegian design,” said Mr Stavik.
In addition to the 100% Norway exhibition at Earls Court from 18 to 21 September, a smaller Norwegian design exhibition is also being shown in Covent Garden. Altogether 35 designers and 29 companies, including both established names and exciting emerging talents will showcase their products.
The focus this year will be on Norwegian homes and sustainable design. The exhibition will provide a wide-ranging snapshot of Norwegian design and a thrilling blend of tradition and innovation.
“We are absolutely convinced this year’s exhibition will help design driven Norwegian companies to gain international market positions,” said Mr Stavik.