Events and exhibitions

TINE – innovation and identity

30.08.2006 / Design breakfast

On 30th August, 130 people hungry for breakfast arrived to listen to Brit Græsholt, Brand Manager at TINE and Bjørn Rybakken, Creative Director at Tangram Design, talk about TINE's innovative project Selma and the story behind LITAGO yoghurts and TINE iced drinks.

The theme of the meeting was "Innovation and identity at TINE". TINE cultivates a strategic focus on the use of design in its development processes and the lecture showed how the company links product development, design and innovation to its branding strategy.