NORSK DESIGNRÅD
Events and exhibitions
Peppes Pizza faces the future
26.09.2006 / Design breakfast
On 26th September, nearly 100 people turned up to listen to Hedda Høiness, Manager of Sukker Design, talk about her company's collaboration with Peppes Pizza and the revitalisation of the latter's identity with a view to strengthening one of Scandinavia's biggest and strongest brand names. The theme of the presentation was: "Peppes Pizza strengthens its identity in order to face the future".
In collaboration with Sukker Design, Peppes Pizza has revitalised its identity in order to strengthen one of Scandinavia's biggest and strongest brand names. Norway has only a limited track record in the field of shop and restaurant design and only a very few Norwegian players in this sector have a holistic approach to their brands. Peppes Pizza has prioritised brand design so that consumers perceive Peppes Pizza as an all-round and reliable brand in all channels of distribution – from home deliveries to dining out at the company's restaurants.
