The story of Odelia is the tale of rape crops from sunny yellow fields in southeastern Norway and a group of farmers who took responsibility for a product that has become a market leader in Norway in the space of a very short time.

By means of good strategic choices and a carefully considered design process, Odelia rape oil has supplied the agricultural sector with new values in a market with a huge potential.

Download the presentation here (PDF 6.3MB, in Norwegian).

The lecturers may be contacted at the following e-mail addresses:
Morten Hoff: morten@sculler.no
Nichlas Tangen: nichlas@panoramadesign.no