Time: 20.06.2006 09:00 - 10:00
Location: DogA, Hausmannsgate 16, 0182 Oslo
Price: Free
NORSK DESIGNRÅD
Events and exhibitions
Helly Hansen – Design as an agent of global change
20.06.2006 / Design Breakfast
At the Design Breakfast on 20th June, Hans Gunleiksrud, Global Brand Manager at Helly Hansen, gave a lecture about the strategy and philosophy behind the processes of change that are taking place at Helly Hansen.
Helly Hansen is one of the world's leading producers of clothing for survival, work and sports and the company operates in an increasingly tough global market. Hans explained how design is one of a number of essential measures adopted to equip this long-established company for the demands of the future. The theme of the session was "Design as a strategic measure in a global process of change".
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