Glamox has undergone a turnaround and in the space of two years has transformed a deficit of 36 million kroner into a profit before tax of 48 million. This success is to a large extent due to the company's increased focus on design and product development – a strategy that has already led to a considerable increase in Glamox' competitive strength in the market. The company has entered into a collaboration with Formel Industridesign, which has been integrated into the entire product development process. The designers' expertise and focus on user needs have become a profitable means of achieving success for Glamox and an important aspect of the company's long-term strategy.

The lecture was given by Glamox' Product Development Manager Odd Thorvik and Sigbjørn Windingstad from Formel Industridesign.

Download the presentation Design as a tool for Glamox (PDF 2.1 Mb, in Norwegian).

See also www.glamox.no and www.formel.no