How do companies and designers take account of users' needs right from the start of the development process and how important is this? How do designers and companies work together strategically in order to achieve positive results for users and companies alike?

Seminar programme

08.30  Registration – coffee and croissant

09.00 Welcome
Eline Strøm Gundersen, Project Manager of the Award for Design Excellence at The Norwegian Design Council.

09.05 Searching for something better – development of the optimal design process
Svein Pedersen, Product Manager of SWIX and Geir Eide, Manager of Formel Industridesign.

The development of a strategic design investment in SWIX, illustrating the history of the ski pole in the light of SWIX's own development up until the Force 10 pole.
By Svein Pedersen

09.35 NTN – developed by skiers for skiers
Even Wøllo, Product Development Director at Rottefella.

Even talked about Rottefella's production in Norway and the reasons behind and implementation of the project that eventually led to the company winning the Prize of Honour for Excellent Design and setting a new standard in the discipline of telemark skiing.

10.05 Break – coffee and fruit

10.25 Kari Traa – sport, tradition and mania
by Sissel Himle, Export Manager in Kari Traa AS and Elise Sæle, Graphic Designer at Haltenbanken.
Winner of the Award for Design Excellence, category visual profile

Sissel Himle and Elise Sæle gave a presentation of the whole process they had been through and explained how Kari's effervescent personality combined with traditional Norwegian building traditions and mixed with a generous dash of skiing mania, materialised into the clothing brand Kari Traa AS.

11.00 Debate between the participants and lecturers

11.30 Summary and end of seminar