Business & Innovation Conference 2006

Tore Ulstein, Vice President and Director for the Ulstein Group, at the Business and Innovation Conference in 2006.

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Which instruments can companies deploy in order to contribute to innovation, increased competitive power and improved profitability? A growing number of companies are discovering that investing in design is the most effective means of providing good results.

The aim of the Norwegian Design Councils annual Business and Innovation conference is to provide inspiration and new knowledge about design as a business tool for innovation. Learn from exciting lecturers who demonstrate how design can be a resources for industries exposed to competition.

At the Business and Innovation conference 2006, participants shared Samsung’s experience of design as a tool for innovation, heard about Helly Hansen’s global process of change in which design represents key core expertise, listened to how Microsoft takes as its starting point humans and not technology in their innovative processes and heard how the Ulstein Group uses design as a means of asserting itself in a conservative industry.

Lectures can be downloaded from the information page of each lecturer.

Programme

09.00      Welcome
               Jan R. Stavik, Managing Director
               Norwegian Design Council

09.10     Design and value creation
               Frode Berge, State Secretary
               Norwegian Ministry of Trade and Industry

09.20     Beyond the New Horizon of Design               
               Joong Yeal Choi, Managing Director               
               Samsung Design Europe, London

10.10      Designing for success
               Jim Orkney, Managing Director           
               Kinneir Dufort, Bristol
               Director, Design Business Association, London

11.00      15 minute coffee break

11.15      Design and innovation
               - A new culture for design-driven companies
               Emilio Genovesi, Director
               Domus Academy, Milan

11.45      45 minute lunch break

12.30     Design as a strategic instrument in a global
               process of change
               Hans Gunleiksrud, Global Brand Manager               
               Helly Hansen

13.30      Break

13.45     From vision to reality – Ulstein AX104
               Tore Ulstein, Group Vice President and Director
               for Market and Business Development              
               The Ulstein Group 

14.15      The design process in practice
               Einar Hareide, President            
               Hareide Designmill

14.45      Break

15.00     Vanilla ice cream and cultural toppings:
               In search of global trends and unique      
               cultural insights
               Anne Kirah, Senior Design Anthropologist              
               MSN Customer Design Center,
               Microsoft Corporation, Paris                     

15.45      Summary
               Jan R. Stavik, Managing Director
               Norwegian Design Council

16.00      Concluding gathering with an opportunity for
               discussion with the advisors at the Norwegian
               Design Council.
               How can the information you glean during the day be 
               used in relation to your company? Use the opportunity
               to discuss with the lecturers and NDC’s advisors how 
               you can use designers in development projects in your
               company. Finger food and drinks will be served.

18.00      Conclusion of Design Day 2006

Practical information

Place: DogA, Hausmanns gate 16 in Oslo - www.doga.no
Date: Tuesday 24 October 2006, registration no longer possible
Time: 09.00 - 18.00
Price: NOK 1,500, which includes a full-day seminar with lunch
         and a concluding session with good drink and finger food

Questions?

Contact project manager Jannicke Hølen.